5 Mobile Application Development Trends for 2016

a1. Hybrid apps are in

Hybrid applications using technologies such as Ionic and HTML5 are gaining traction for the amount time and cost savings they account for. With Swift 3, and rumours that Android will soon adopt it, going for JavaScript over Linux, we look at a more integrated platform base. Word is out that Swift 3 will be available for Windows Phone too. For enterprise and consumer apps, HTML 5 continues to remain the platform of choice for app development. Frameworks such as Ionic, JQuery Mobile, Mobile Angular UI and Native Script have mature languages that deliver high performing user experience. Even Facebook has hopped the hybrid app development bandwagon with the React Native framework. They are currently experimenting with Linux and Windows platform to render a complete service.

2. IoT integration

IoT technologies such as GPS, Beacon and location-based Wi-Fi will be integral to many applications. We are looking at a mature Home Application on iOS 10 which will enable iPhone and iPad users to operate household appliances with instructions delivered to Siri. The Android Wear and Apple Watch will do more than track health and fitness, and go a step further to perform more complex functions. Android’s biometric scanning for unlocking the device is the most rudimentary utilization of IoT technology and its voice recognition technology is fairly advanced.

3. Rapid mobile app development technologies

With growing demand for app-related services, and also the tight cost schedules, mobile application development companies are using rapid development technologies such as AngularJS and NodeJS with their reusable components. More development tools and frameworks have made their entry into the market to meet customer expectations and the technology has matured, so quality remains uncompromised. In the foreseeable future rapid development and shortest time-to-market will be an imperative so as to capitalise on the early adopters’ trend. With the number of applications crossing the 1 million mark on prominent platforms such as Apple’s iOS and Google’s Android, to gain visibility app development companies will have to pace their new launches at a greater speed.

4. Cloud Storage

Cloud technology plays a key role in mobile app development and storage from device is shifted to a centralised cloud server for apps and device. As multiple connected devices become common, smartphone, wearable device and other internet-enabled devices will share data over the cloud. Mobile applications will also have to have cloud storage and the data will have to be stored for real-time access across devices. With free storage space of up to 10GB, and easy integration via email address authentication, people are easily adopting the technology and immersing themselves into its utility, so the next step will be to follow the maturity in usage and new application of cloud storage, going beyond storing and sharing data.

5. App Security

Security continues to remain a worrying issue for device manufacturers and more so for mobile app developers. A Gartner report from 2015 predicts that 75% mobile applications will fail security tests and present gaping holes for hackers to exploit. A uniform security guideline for mobile app developers will have to be soon arrived at to ensure app data security across devices, platforms and the cloud.

There are more complex issues that will be face by mobile app development companies while compiling an application. However, evolving development platforms and sophisticated programming languages are increasingly consolidating the app development process. With its new Swift Playground, Apple is already making app development possible for the common user.

3 Reasons to Have a Mobile Application for Your eCommerce Customer and Business Needs

eCommerce is enjoying unbridled success due to the many conveniences it offers such as shopping without having to visit a store, indulging in impulse purchases, fabulous offers and doorstep delivery! We bring you 3 reasons to have a mobile application for your eCommerce customer and business needs.

Mobile Feature Integration

As mobile technology is maturing towards the minimalistic and sixth sense programming, its features and instruments like wearable device, GPS tracking, beacon technology etc. can be leveraged for completely automated and informed business approach. From the customer end, GPS tracker on the customer’s device can be used to find their current location and make a spot delivery to ensure you don’t miss them when they are not at home when the agent is out-on-delivery. Further, the in-built NFC technology can be used for cashless payments in cash-on-delivery transactions. Beacon technology can be used to streamline warehouse activities and the GPS tracker to ensure seamless supply chain management.

Regular Updates via push notifications

SMSes and emails can be intrusive or overlooked or spammed based on the receiver’s mood. Mobile applications have in-built technologies to send push notifications that can be glimpsed at for further details in the drop-down before being pursued or discarded. These are unobtrusive yet attractive messages to catch the device owner’s eyes and spur them to explore offers further. Internally, they can be used as reminders, chats and instant messaging tools to communicate with team members or even stakeholders, suppliers and business partners.

Building brand loyalty with Indigenous Experience

A mobile application can be arranged to suit the customer’s preferences by showing them similar products and new offerings based on their lifestyle and interests. With personalised messages pushed onto their device regularly, it gives the shopper a personalised shopping experience. The company may consider integrating a voice navigation tool that will verbally communicate with the prospective buyer and act as their style guide to give a live shopping experience. Further, with features such as 4-D images customers can try out the product before deciding to make the purchase. Within the company, with employees, partners and suppliers, a loyalty towards the company can be established by facilitating them with the right technologies to perform their tasks easily, in a timely manner and with greater transparency.

Mobile application keeps people connected with the business all the time and it makes activities such as marketing and communication more noticeable. Hence, along with a full-fledged responsive website, a mobile application for the business is equally essential.

A cross-platform mobile application that works well on all major mobile platforms will ensure the eCommerce business gets greater visibility among prospective customers.